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- Connect a diverse range of experts
- Facilitate best practices between portfolio companies
- Provide great new ideas & practical approaches
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Marketing Workshop - February 28-29, 2008
Portfolio Company Confidential |
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| Thursday, February 28, 2008 |
| 10:00am - 10:15am |
Overview of the Day |
| 10:15am - 11:00am |
Customer Acquisition Framework |
| 11:00am - 12:15pm |
Tactical Recommendations |
| 12:15pm - 1:30pm |
Lunch |
| 1:30 pm - 2:30pm |
Product Management/Marketing Framework |
| 2:30pm - 3:30pm |
Channel Framework |
| 3:30pm - 4:00pm |
Break |
| 4:00pm - 5:30pm |
Website Analysis & Walkthrough |
| 6:30pm - 8:00pm |
Dinner |
| Friday, February 29, 2008 |
| 9:00am - 10:30am |
Salesforce.com Training & Best Practices |
| 10:30am - 10:45am |
Break |
| 10:45am - 12:00pm |
Marketing Execution Discussion & Problem Tackling |
| 12:00pm - 1:00pm |
Lunch |
| 1:00pm - 2:00pm |
How OpenView Labs Can Help & Backlog Prioritization |
| 2:00pm - 2:30pm |
Wrap Up & Next Steps |
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