| 2006 Word-of-Mouth Forum |  |
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Forum Topics:
"Creating Word-of-Mouth Campaigns: Tips & Tricks and Lessons Learned"
"Wowing People on the Web: Great, Good & Not So Good in Action" "Connecting with the Connectors on a Shoestring Budget" "Sparking the Fire - How to Influence your Prospects' Influencers" "Seeding to Go from Zero to One Million Downloads in 5 Months" "What Seeding Can Learn from Public Relations" "Creating Highly Effective Websites" "Creating Highly Effective Messaging by Listening to Your Customers" "Technologies to Help Your Products Shine: Atlas, Ajax, and Dragonfly" "The Word-of-Mouth Revolution - What It Means for You and Your Business" "Securing the Elusive Publicly-Referenceable Customer" "Going Viral: How You Can Go Viral Using Email Marketing Tips & Tricks" "Do's and Don'ts for Online Viral and Word of Mouth Marketing" Selected Forum Speakers:
Chris Baggott, CMO, ExactTarget
Dave Balter, CEO & Founder, BzzAgent Ed Harnish, VP Marketing, Acronis Ed Keller, CEO, The Keller Fay Group Helen Donnelly, Principal, Meritage Marketing Group Jeffrey Feldgoise, VP, Fidelity Investments Joan Geoghegan, Sr. VP, Schwartz Communications Joe Mele, Group Director, Avenue A / Razorfish Nick Godfrey, Partner, Customer Portfolios | |
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