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February 3, 2009

Loyalty Lab Launches New Products to Improve Customer Retention

SAN FRANCISCO - Loyalty Lab (www.loyaltylab.com), the leading provider of on-demand customer loyalty technology, announced the launch of four new, lower priced products geared toward rapidly improving customer retention. With this product introduction, Loyalty Lab is putting these powerful capabilities within the reach of a much larger audience.

The four new products leverage Loyalty Lab's expertise gained through powering top programs in retail, travel and consumer products and services. Loyalty Lab clients see improvement of up to 80% in their key retention and repeat purchase metrics. Loyalty Lab's newest products were designed for any marketer in any industry to see similar results with minimal resources and no new investment in hardware or software.

The four new products are:

Loyalty Lab CRM – A complete customer retention solution for consumer brands. Provides all the tools marketers need for success, without the implementation headaches. Marketers can consolidate multiple data sources into a single customer view, segment customers dynamically, manage offers and messaging, and report on results. Great for companies with substantial customer bases looking to move beyond home-grown or entry level solutions.
Loyalty Lab Reward – A state of the art loyalty marketing solution, offering everything from card-based frequent shopper programs to complex rules-driven point programs to benefits-driven recognition programs. The smart choice for companies looking to take the next step in protecting and developing its customer relationships.
Loyalty Lab Clienteling – A lightweight solution for in-store clienteling, allowing retailers and other consumer brands to manage customer relationships actively. Ensures front-line personnel have access to the latest customer information and relevant calls to action.
Loyalty Lab Insight – A reporting and analysis solution for consumer-specific businesses. Provides deep insights into customer behavior over time by leveraging the data warehouse and matching algorithms used by our CRM and loyalty marketing products.

"With the current market conditions, customer retention is more important than ever," notes Loyalty Lab President Matt Howland. "Our new product release allows clients to get to market faster than ever, in a cost effective manner, with a solution tailored to their needs."

Retention and loyalty marketing is at the top of nearly every marketers' wish list for 2009. 2008 showed the first real decline in consumer spending in over 30 years; marketers must do whatever it takes to secure their share of more cautionary spending.

About Loyalty Lab:
Founded in 2003 and based in San Francisco, Loyalty Lab is a leader in on-demand customer loyalty technology. Its Software-as-a-Service (SaaS) offerings reduce implementation time and expense, eliminate the need for new software or hardware, and scale to meet the needs of any company. Clients include 1-800-FLOWERS.COM, New York & Company, Spiegel Brands, Virgin America, and NVIDIA.